About the course
Fact: approximately 90% of startups fail. Why? Money running out, targeting the wrong market and lack of research resulting in a poor marketing strategy. The most exciting part of launching a project is usually the conceptualization and branding, yet they are the first steps where entrepreneurs and brands waste their budget in. Before you even decide to hire a costly designer for your brand or rebrand, we need to tackle your fundamentals and look at the big picture. This brand strategy workshop will help you do exactly that, in just one day. We will establish the DNA of your brand by defining who you are and what you want to do. Throughout this workshop, you will study the market branding, learn further about brand positioning settle a personal branding strategy if you wish to and target just right your audience. We will go through exercises to find out-of-the-box campaign ideas and create a memorable story that consumers will not only understand, but also remember and share. I will share with you my most precious resources to gather good inspiration and create a global art direction for your brand. We will create a professional briefing to find the right talent that will execute your vision into beautiful designs. This brand strategy workshop guarantees a smooth launch. You can take it on your own as a single entrepreneur or with your associates. Developed 5 years ago, this formula is still praised today by every single one of my clients. The standard cost with preparation, workshop day and report starts from $5000.
Chapters and content
Includes Videos, templates, google slides,
miro board, resources,
links
Frequently asked questions
If you’re an entrepreneur or startup working on an idea, a product, a business: yes. If you’re looking to refresh your brand and create consistency: yes. If you’re a designer or art director looking to facilitate a workshop with your clients: yes.
Ideally before you’ve hired anyone or go too far into branding and marketing. This can work before you (re)launch a brand or a campaign.
Any. You might be creating a bureau of architecture, a clothing
brand, a delivery app, a website that sells pictures of feet. Any business needs a
unique identity, and any identity needs strong fondations.
Ultimately confidence. Confidence to speak clearly about your project because your ideas and speech are clear, and confidence that you’re one the right path. In this house, we don’t allow imposter syndrome. We work through it.
In my career I’ve never got any dissatisfied client using this
formula - they were always, always happy. On the contrary, I found that when I try to
bypass it and rush into execution too fast, I eventually end up doing this workshop
mid-project.